About this episode

Adam Torres interviews Shane McConnell about the launch and growth of Primal Power's nutrition brand.

In this episode, Adam Torres interviews Shane McConnell, Founder & CEO of Primal Power, live from SEICon 3 to discuss the inspiration behind Primal Power's grass-fed beef liver nutrition bars, the challenges of launching a CPG brand, the importance of finding the right marketing strategy, and the company's vision for expanding into retail and global markets. Watch Full Episode on ⁠Youtube⁠. --- Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

People in this episode

Host: Adam Torres

Guest: Shane McConnell

Topics covered

• nutrition
• entrepreneurship
• marketing strategy
• consumer packaged goods
• retail expansion

Keywords

• superfood
• nutrition brand
• challenges
• marketing
• global markets

Mentioned in this episode

Organizations: Primal Power

Products: grass-fed beef liver nutrition bars

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