Matthew Rideout – Artisan Baker from Knead and Desire

About this episode

Matthew Rideout shares his journey as an artisan baker and discusses the intricacies of sourdough baking.

The Mix 92.6 Mix Mornings Team went off to Hitchin to meet with Matthew Rideout, an Artisan Baker who opened his Knead and Desire shop in Hitchin last year. Matthew tells us all about his journey to become an artisan baker, after a long and distinguished career in the City of London. He talks all things sourdough - the starter or mother, the flour, their baking process and what their customers think of the products they bake in the shop. Matthew is passionate about his sourdough and his business and he's keen to encourage a better understanding of the quality of his and other artisan products.

People in this episode

Guest: Matthew Rideout

Topics covered

• artisan baking
• sourdough
• small business
• food

Keywords

• Knead and Desire
• Hitchin
• baking process
• artisan products

Mentioned in this episode

Products: sourdough

Places: Hitchin, the City of London

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