The Twitch creators explaining the news to Gen Z

The Twitch creators explaining the news to Gen Z

March 20, 2026 · 33 min

About this episode

Douglas Scott Wreden and Aiden McCaig discuss how they built a loyal audience from gaming communities for business and politics.

Douglas Scott Wreden and Aiden McCaig of the Lemonade Stand podcast join Ben and Max to explain how they turned gaming audiences into a loyal following for business, tech, and politics—and what it says about the future of media. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

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