Kristi Piehl - Founder & CEO Media Minefield

About this episode

Kristi Piehl discusses her transition from journalist to entrepreneur and the importance of storytelling in business.

Kristi Piehl joins host Adam West on the iHeartMedia podcast  CEOs You Should Know  for a candid conversation about her journey from award‑winning journalist to successful entrepreneur. In this episode, Kristi shares how her background in television news shaped her understanding of storytelling, credibility, and media strategy—skills she later used to launch and grow her PR firm, Media Minefield. Adam and Kristi dive into the transition from newsroom to business ownership, discussing the lessons she learned along the way and how firsthand media experience gives her clients a competitive edge. They also explore real-world stories, crisis communication, and why understanding how journalists think is critical for today’s leaders. The episode offers practical insights for entrepreneurs, communications professionals, and anyone interested in how powerful storytelling drives business success. See omnystudio.com/listener for privacy information.

People in this episode

Host: Adam West

Guest: Kristi Piehl

Topics covered

• entrepreneurship
• media strategy
• storytelling
• crisis communication
• business ownership

Keywords

• journalism
• PR firm
• Media Minefield
• storytelling
• business success
• crisis communication
• media strategy

Mentioned in this episode

Organizations: Media Minefield, iHeartMedia

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