Season 7, Episode 13: Google navigates the AI advertising era (with Dan Taylor)
About this episode
The episode features a discussion with Dan Taylor from Google about the impact of generative AI on digital advertising.
On this week's episode of the podcast, I am joined by Dan Taylor , the Vice President of Global Ads at Google. We discuss the profound impact of generative AI on search behavior and the technological evolution required to support the next era of digital advertising. Among other things, we discuss: How the shift from keyword-based search to conversational intent will redefine the core mechanics of performance marketing attribution Whether the increased monetization of long-tail conversational queries can offset the potential traffic loss for traditional web publishers What role LLM-based ad ranking plays in reducing irrelevant placements and improving the overall efficiency of digital campaigns If the consolidation of advertising tools into automated systems like Performance Max represents the final end of manual control Why the emergence of universal commerce protocols might eventually allow AI agents to handle the entire checkout process autonomously How the return to marketing mix modeling and first-party data signals a broader renaissance in rigorous measurement techniques Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True…
Sponsors
INCRMNTAL, Xsolla, Branch
More episodes of Mobile Dev Memo Podcast
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- Season 7, Episode 12: Considering the future of Section 230 (with Ben Sperry)
- The Prosperous Society, Part 2: The Human Nexus of Commerce
- Season 7, Episode 11: Understanding Unity's Vector (with Felix The)
- Season 7, Episode 10: Deploying AI personalization at scale
- Season 7, Episode 9: RecSys and internet commerce (with Michael Komasinski)
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