About this episode

The episode discusses Amazon's strategic advertising advantages with guest Adam Epstein.

On this week's episode of the podcast, I am joined by Adam Epstein , the co-founder and CEO of Gigi , to talk about Amazon’s strategic advertising advantages. Among other things, we discuss: The value of Amazon’s deterministic identity spine, which spans ninety percent of US households Whether Amazon can successfully transition its e-commerce data dominance into non-endemic categories like automotive and pharmaceutical services The risks faced by independent demand side platforms like Trade Desk as tech giants internalize inventory What role agencies will play in a future where AI agents manage cross-channel programmatic media buying autonomously When shoppable TV transitions from a niche consumer behavior to a primary driver of performance marketing results How the integration of Amazon’s retail data with AI chatbots might permanently displace traditional search-based product discovery Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠ ⁠INCRMNTAL⁠⁠⁠ . True attribution measures incrementality, always on. Xsolla⁠ . With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles…

People in this episode

Guest: Adam Epstein

Topics covered

• Amazon advertising
• deterministic identity
• e-commerce data
• programmatic media buying
• AI in marketing
• shoppable TV
• retail data integration

Keywords

• Amazon
• advertising
• identity spine
• e-commerce
• AI
• programmatic
• shoppable TV
• retail data

Sponsors

INCRMNTAL, Xsolla, Branch

Mentioned in this episode

Organizations: Gigi, Amazon, Trade Desk

More episodes of Mobile Dev Memo Podcast

• Season 7, Episode 17: The New Economics of Building an Audience (with Danny Frankel) · May 27, 2026 · 53 min
• The Prosperous Society, Part 4: Per commercium virtus · May 19, 2026 · 48 min
• Season 7, Episode 16: AI and video games (with Julian Togelius) · May 12, 2026 · 45 min

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