About this episode

Luiz Beling discusses the challenges faced by Apeel Sciences in combating food waste and the impact of a smear campaign on their business.

Why did a smear campaign almost take out this anti-food waste company? Today, we're talking to Luiz Beling, CEO at Apeel, about how a company that captured 60% of the U.S. avocado market can lose it almost overnight to a coordinated smear campaign. We discuss why narrative security now matters as much as cybersecurity, how a childhood kidnapping in Brazil quietly shaped his approach to crisis leadership, and why the real fix for food waste isn't more supply. All of this right here, right now, on the Modern CTO Podcast! To learn more about Apeel, check out their website here.

People in this episode

Host: Modern CTO

Guest: Luiz Beling

Topics covered

• food waste
• crisis leadership
• narrative security
• avocado market
• smear campaign

Keywords

• food system
• Apeel
• Luiz Beling
• anti-food waste
• crisis management
• narrative security
• avocado market
• smear campaign

Mentioned in this episode

Organizations: Apeel Sciences

Places: America, Brazil

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