Rewind Episode | Author Illustrator Jon Klassen on Cutting Through The Kid Lit Clutter

Rewind Episode | Author Illustrator Jon Klassen on Cutting Through The Kid Lit Clutter

February 20, 2026 · 30 min · Episode 137

About this episode

Jon Klassen discusses creating engaging children's books in a rewind episode from October 2020.

We all have them: Those kids’ books we were gifted or we picked up on a whim because the title was intriguing or the characters were familiar. But then we crack them open, and BAM— total schlock. With the sheer amount of content for children out there, it's increasingly difficult to find the good stuff; the content that inspires wonder. The types of shows, movies, and books WE remember loving as kids. In this rewind episode from October 2020, Jon Klassen, father of two and celebrated author and illustrator, joins us to talk about his thoughts on creating books that kids AND parents love. Stick around for the end, where Marc, Adam, and their kids fire off some personal book endorsements and condemnations.

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