About this episode

Allie Zendrian discusses how financial businesses can effectively get featured in the media.

What does it actually take to get your financial advisory business or fintech company featured in the media? According to Allie Zendrian — founder of AtoZ Communications and a former financial reporter at Forbes, Institutional Investor, and TheStreet — it comes down to one question most people never think to ask. In this episode, recorded live at the Nitrogen Fearless Investing Summit in Denver, Colorado, Mike sits down with one of the most connected pros in the wealth management and fintech ecosystem. Allie brings a rare dual perspective: she spent years on the other side of the pitch email deciding what was worth covering, and now she helps advisors and fintech companies get their stories told. Here's what you'll take away from this conversation: Why AI-generated press releases are quietly killing your credibility — and what reporters actually think the moment they land in their inbox. The single most important question to ask before you pitch any story, any reporter, or any media outlet. Hint: it has nothing to do with your product features or your latest announcement. Why advisors doing their own PR is "penny wise and pound foolish" — and what a more realistic, cost-effective…

People in this episode

Host: Mike

Guest: Allie Zendrian

Topics covered

• media relations
• financial advisory
• fintech
• public relations
• storytelling
• networking

Keywords

• media coverage
• financial advisory
• press releases
• public relations
• story pitching

Mentioned in this episode

Organizations: AtoZ Communications, Forbes, Institutional Investor, TheStreet

Places: Denver, Colorado

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