How Hela Nutrition Created a Leading Functional Wellness Company

About this episode

Amy and Regan discuss the journey of building Hela Nutrition, focusing on product formulation and brand values.

Amy and Regan built Hela Nutrition from the ground up — developing a clean, plant-based protein powder and collagen products that actually taste good and deliver results. In this episode, they share how they formulated their products with gut health in mind, navigated retail expansion, and built a brand rooted in trust and transparency. Whether you're an aspiring entrepreneur, a health-conscious mom, or just tired of supplements that taste like chalk, this conversation is packed with practical insight and inspiration. ────────────────────────────── TIMESTAMPS ────────────────────────────── 00:00 — Introduction and background 02:03 — Inspiration behind Hela Nutrition 05:19 — Formulation and ingredients 08:17 — Customer feedback and usage 11:22 — Collagen benefits and retail presence 14:22 — The importance of pure ingredients 15:29 — Expanding into the US market 17:33 — Navigating the entrepreneurial journey 20:13 — Building a supportive community 21:33 — The importance of gut health 25:08 — Creating trustworthy products 26:00 — Connecting with customers 30:18 — Outro ────────────────────────────── CONNECT WITH HELA NUTRITION ────────────────────────────── Instagram →…

People in this episode

Host: alana kayfetz

Guests: Amy, Regan

Topics covered

• entrepreneurship
• functional wellness
• plant-based nutrition
• gut health
• retail expansion
• trust and transparency

Keywords

• Hela Nutrition
• plant-based protein
• collagen products
• gut health
• entrepreneurial journey
• retail expansion
• trust
• transparency

Mentioned in this episode

Organizations: Hela Nutrition, Mom Halo

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