The Accidental Entrepreneur: How Rhea Lana Riner Built a Children's Consignment Empire

About this episode

Rhea Lana Riner shares her journey from a small clothing swap to building a national consignment franchise, discussing the challenges and lessons learned along the way.

In this episode of Mom to MORE®, Sharon Macey welcomes visionary entrepreneur Rhea Lana Riner, founder and CEO of Rhea Lana's Children's Consignment Events. What began as a small clothing swap in her living room, born out of financial need, grew into a national franchise with more than 120 locations, rooted in motherhood, generosity, and community. But the journey wasn't simple. Rhea Lana shares how stay-at-home motherhood shaped her leadership, why creative problem solving is a mom's greatest superpower, and what it was like to endure a nine-year legal battle with the U.S. Department of Labor that reached the DC Circuit Court of Appeals. It's an honest conversation about resilience, risk, and leading with courage when everything is on the line. Tune in for a candid conversation about courage, values-based leadership, resilience through adversity, and why saying no might be the most important business strategy of all. [00:00] Introduction [02:42] Family roots and entering the grandmother season [04:10] Why choosing stay-at-home motherhood shaped her future leadership [06:21] From financial strain to a living room consignment event [12:36] Turning a small gathering into a growing…

People in this episode

Host: Sharon Macey

Guest: Rhea Lana Riner

Topics covered

• entrepreneurship
• motherhood
• resilience
• leadership
• consignment
• community

Keywords

• entrepreneur
• children's consignment
• leadership
• resilience
• motherhood
• business strategy
• legal battle

Mentioned in this episode

Organizations: Rhea Lana's Children's Consignment Events

Places: U.S.

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