Momfluencers: How Setting Firm Boundaries Online Can Teach Us to Protect Our Time, Energy, and Work
About this episode
In this episode, Natalie Gouché talks with Chelsea Clark about the challenges and boundaries of being a mom influencer.
Many people see being an influencer as a real way to earn money, but what does that actually look like for mom influencers or ‘momfluencers’? The answer is complex, and highlights a bigger issue: how moms set boundaries and find flexibility in their wider work and lives. In this episode of Momcozy Village: Together We Grow , new host Natalie Gouché talks with Chelsea Clark, the founder of momfluence, an agency that connects mom influencers with brands. Together, they talk about how the influencer economy has grown and now offers moms what seems like more flexible work. However, Chelsea points out that the online creator world is not for everyone, and without strong boundaries, burnout can happen very quickly. Many influencers feel pressure to post constantly, including in the evenings and on weekends. Chelsea believes the best approach is to treat influencing like a real job with set hours and time off on evenings and weekends. As a company founder, Chelsea could easily work nonstop, but in reality, she works about 4-5 hours a day. She drops her kids off at school and picks them up, giving her time to spend with them after school. She says being her own boss helps, but anyone can…
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