About this episode

Nicole Lapin discusses luxury investments, particularly the Hermès Birkin, with guest Dana Auslander, exploring their potential as alternatives to traditional stock market investments.

You’ve probably seen the headlines about luxury investments outperforming the stock market… but is that actually true? And more importantly, is this a game only for millionaires, or is there a way for the rest of us to get in on it too? Today, Nicole is joined by Dana Auslander, former Blackstone executive and founder of Luxus, a luxury alternative asset manager with the first dedicated Hermès Birkin fund. In this conversation, Dana unpacks the viral headlines, why her investment thesis puts Hermès bags ahead of other luxury brands like Chanel and Louis Vuitton, and how to invest in a Birkin without buying a Birkin. Then, Nicole and Dana zoom out and explain what the luxury investment trends mean for retail investors, how the macroeconomy impacts luxury investments, and what the counterfeiting problem could mean for the whole market. Then, Dana goes beyond bags and rates watches, art, wine, and jewelry as alternative investments. Check out Nicole's financial literacy course The Money School Find a Financial Advisor or Financial Coach from Nicole's company Private Wealth Collective Watch video clips from the pod on Money Rehab's Instagram and Nicole Lapin's Instagram Follow Luxus…

People in this episode

Host: Nicole Lapin

Guest: Dana Auslander

Topics covered

• luxury investments
• Hermès Birkin
• alternative assets
• investment strategies
• retail investing
• counterfeiting in luxury market

Keywords

• luxury investing
• Hermès Birkin
• alternative assets
• investment strategies
• retail investors
• counterfeiting
• Veblen goods

Mentioned in this episode

Organizations: Luxus, Blackstone

Products: Hermès Birkin, Chanel, Louis Vuitton, watches, art, wine, jewelry

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