Emma Grede’s Guide to Getting Paid What You Deserve and Building Unicorns

About this episode

Emma Grede discusses her journey in building a business empire and shares insights on negotiation and financial strategies.

Emma Grede built a business and media empire (including brands like Good American and SKIMS) without a safety net. Today, she joins Nicole to pull back the curtain on the money mindset, negotiation tactics, and hard-won lessons that got her there. Emma gets raw about paying herself £45K while paying a male hire £150K to do a worse job, the moment Good American sold $1 million worth of inventory on day one (and why her investors turned on her by noon), and creative strategies she’s used to close major deals. She and Nicole also dig into Emma's exact playbook for negotiating a raise, the traps women fall into with money, and why Emma never lends money — she just gives it. Then they get into the taboos: prenups, the questions people should stop asking female founders, and whether financial planning and family planning should ever be kept separate. Pick up Emma's amazing book Start With Yourself Listen to Emma’s inspiring podcast Aspire Check out Nicole’s financial literacy course The Money School Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram Here's…

People in this episode

Host: Nicole Lapin

Guest: Emma Grede

Topics covered

• money mindset
• negotiation tactics
• women in business
• financial planning
• entrepreneurship
• pay equity

Keywords

• negotiation
• money mindset
• women founders
• financial planning
• entrepreneurship
• pay equity
• Good American
• SKIMS
• raising capital
• business lessons

Mentioned in this episode

Organizations: Good American, SKIMS, The Money School, Private Wealth Collective

Books & works: Start With Yourself, Aspire

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