He Studied 38,000 Twins and Says Your Money Habits Are Genetic

He Studied 38,000 Twins and Says Your Money Habits Are Genetic

June 9, 2026 · 54 min · Episode 98

About this episode

Henrik Cronqvist discusses how genetic factors influence money habits and the implications for founders and investors.

JOIN HAMPTON: These episodes often come directly out of conversations happening inside Hampton, a private community for founders and CEOs with $3M+ in revenue or $10M+ exits. Members range from $5M net worth to billions. They wrestle with these same questions off the record. Apply at http://joinhampton.com/mw. HOW FOUNDERS ARE BUILDING WEALTH: How much do founders actually make, spend, invest, work, and keep in net worth? Hampton surveyed founders directly and put the answers into one report. Download it for free here: https://joinhampton.com/mw-wr EPISODE DETAILS: Most founders spend years learning how to make money. Almost none of them prepare for what their brain does once they have it. Henrik Cronqvist is a behavioral finance professor who trained under Nobel laureate Richard Thaler and has spent 25 years studying exactly that. His research has been cited over 7,000 times. He has studied 38,000 people to answer one uncomfortable question: how much of the way you save, spend, and invest is actually hardwired into your DNA? The answer will change how you think about every financial decision you make after an exit. This episode covers the science behind why the traits that made…

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Host: Hampton

Guest: Henrik Cronqvist

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Organizations: Hampton, Richard Thaler

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