Ep264: Create Compelling 'Cheese'
From More Cheese Less Whiskers by Dean Jackson
July 13, 2025 · 1h 2m
About this episode
The episode discusses how to create compelling offers by understanding and narrowing the target audience, featuring insights from guest Michelle Miramontez.
Focusing on your Profit Activators starts with knowing exactly who you want to serve. Today on the More Cheese Less Whiskers Podcast, I talked with Michelle Miramontez, who has been in business for over 20 years and works primarily with coaches, consultants, and other service providers. We started by talking about how she attracts clients and the types of offers she leads with. Then we walked through Profit Activator 1 and discussed narrowing her audience to create a more compelling "who," particularly for her full-service automation packages. We also explored the difference between front-end lead generation and how that relates to long-term relationship building. As the conversation progressed, we looked at ways Michelle could create compelling "cheese" for each segment of her audience, particularly the distinction between business owners who are already aware of automation versus those who don't even know they need it yet. We also talked about using The Book Strategy to start more meaningful conversations. This is a great example of applying the 8 Profit Activators in a consulting context where the service is both strategic and technical. You'll see how the right positioning…
People in this episode
Host: Dean Jackson
Guest: Michelle Miramontez
Topics covered
- Profit Activators
- client attraction
- audience targeting
- lead generation
- relationship building
- automation
- consulting
Keywords
- Profit Activators
- client attraction
- audience targeting
- lead generation
- automation
- consulting
- business strategy
Mentioned in this episode
Organizations: coaches, consultants, service providers
More episodes of More Cheese Less Whiskers
- Watching the Activators in Action · January 18, 2026 · 54 min
- Ep268: Fundamentals of the 8-Profit Activators · December 28, 2025 · 1h 1m
- Ep267: Owning a Market with Paul DeLano · December 21, 2025 · 59 min
- Ep266: Protecting What Matters Most · December 14, 2025 · 1h 6m
- Ep265: Being Admired vs Useful · September 14, 2025 · 1h 31m
- Ep262: Capabilities multiplied by Reach · April 13, 2025 · 59 min
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