
Adam discusses the complexities of knowing the origins of grocery store meat and the implications of imported beef on American ranchers.
Do you actually know where the beef you’re buying at the grocery store came from? Episode 98 of More Than Reality with Adam and Danielle Busby takes a very different turn as Adam shares what’s been consuming much of his work life over the past few weeks: the growing conversation around imported beef, American ranchers, meat prices, and how surprisingly difficult it can be for consumers to know where their food actually came from. Through his work with Good Ranchers, Adam has been traveling, speaking with ranchers and having conversations about what recent proposals to increase beef imports could mean for the American cattle industry. But Adam and Danielle make an important distinction: this conversation isn’t simply about being against imported beef. It’s about transparency. Why can you pick up countless products in a store and immediately see what country they came from—but determining where your meat was actually raised can be much more complicated? Adam breaks down the country-of-origin labeling issue, why imported and American-raised beef can enter the same processing system, how large meat processors influence the supply chain, and why ranchers say seemingly simple solutions…
Hosts: Adam Busby, Danielle Busby
Organizations: Good Ranchers, American cattle industry, U.S., largest meat processors
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