The Secret Behind Your NYT Games Addiction
About this episode
Neal and Toby discuss the success of Wordle and the New York Times Games with Jonathan Knight.
#927: Neal and Toby chat with New York Times Head of Games Jonathan Knight to talk about the success of Wordle and how it became wildly successful. Also, an inside look into how The New York Times decides which games are worthy of being added to their slate. Then, they talk about the broader puzzle revolution that’s captured a healthy amount of loyal fans – in a time where everything is competing for your attention. The New York Times Games is introducing Bonus Puzzles! Subscribers can play fresh spins on Wordle, the Mini, Connections, and more every week. Learn more here: https://www.nytco.com/press/new-york-times-games-introduces-bonus-puzzles/ Learn more at https://www.hotels.com/morningbrew Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices
People in this episode
Hosts: Neal, Toby
Guest: Jonathan Knight
Topics covered
- NYT Games
- Wordle
- puzzle revolution
- game development
- subscriber engagement
Keywords
- Wordle
- New York Times
- games
- puzzles
- subscription
Sponsors
Hotels.com
Mentioned in this episode
Organizations: New York Times, New York Times Games
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