Building a Future Mortgage Company
From Mortgage Manager Playbook by Pat Sherlock
May 28, 2026 · 28 min · Episode 317
About this episode
Jay Promisco discusses the evolving landscape of the mortgage industry and the future role of loan officers.
Jay Promisco, CEO, GO Mortgage . Key Highlights: the old mortgage model is dying; AI won’t fix a broken company; the loan officer of the future is an influencer and relationship builder; the next cycle will reward profitability over volume; and sales leaders need to simplify.
People in this episode
Host: Pat Sherlock
Guest: Jay Promisco
Topics covered
- mortgage industry
- AI in business
- loan officer roles
- profitability
- sales leadership
Keywords
- mortgage model
- AI
- influencer
- relationship builder
- profitability
- sales leaders
- simplification
Mentioned in this episode
Organizations: GO Mortgage
More episodes of Mortgage Manager Playbook
- Build a Book that Stays: Turning One-Time Client into Lifetime Revenue · June 7, 2026 · 31 min
- Episode 316: Turning Customer Experience into Revenue: Lessons from Secret Shopping · May 22, 2026 · 26 min
- Episode 315: 2026 Trends in Production · May 6, 2026 · 29 min
- Episode 314: Paradox of the P&L Management · April 28, 2026 · 25 min
- Episode 313: Achieving High Productivity in Sales · April 14, 2026 · 35 min
- Episode 312: The Why of Money: Change or Become Irrelevant · April 9, 2026 · 35 min
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