
Podcast 673: The Motorcycle Industry Is In Trouble
From Motorcycles & Misfits by Re-Cycle Garage in Santa Cruz
April 27, 2026 · 2h 3m
About this episode
The episode discusses the challenges facing the motorcycle industry, including dealership struggles and market dynamics.
We are back from the Misfits Rally and have stories to tell. We had an amazing time, and want to thank everyone who attended and made it so much fun. Motorcycle industry veteran Michael Uhlarik joins us to talk about current state of the dealerships and manufacturers. A lot of changes have happened in the past couple decades, making it harder and harder to make a profit selling motorcycles. We learn that the USA is only 1% of the global market share, and with some of the highest standards, make it hard for manufacturers to bring their bikes here. And the dealerships are struggling with rising rents and insurance costs, making it even harder to make a profit. So what's the answer? What does the motorcycle dealership industry look like in the future? What is going to save it? Let us know what you think. With Liza, Stumpy John, Miss Emma, Naked Jim and Bagel. www.breakingawayadventures.com/ www.motorcyclesandmisfits.com motorcyclesandmisfits@gmail.com www.breakingawayadventures.com/shop/p/mi…-rally-v4 www.patreon.com/motorcyclesandmisfits www.zazzle.com/store/recyclegarage www.youtube.com/channel/UC3wKZSP0J9FBGB79169ciew womenridersworldrelay.com/ motorcyclesandmisfits.com/shop
People in this episode
Hosts: Liza, Stumpy John, Miss Emma, Naked Jim, Bagel
Guest: Michael Uhlarik
Topics covered
- motorcycle industry
- dealerships
- manufacturers
- profit challenges
- market share
- future of motorcycles
Keywords
- motorcycle industry
- dealerships
- profit
- market share
- Misfits Rally
- Michael Uhlarik
- Santa Cruz
Mentioned in this episode
Organizations: Re-Cycle Garage, Motorcycles & Misfits
Places: Santa Cruz
More episodes of Motorcycles & Misfits
- Podcast 679: From the Archives - Yuri Barrigan · June 8, 2026 · 1h 2m
- Podcast 678: From the Archives - Carolynn Sells · June 1, 2026 · 1h 13m
- Podcast 677: Getting Schooled w/Pacific Motorcycle Training · May 25, 2026 · 2h 7m
- Podcast 676: Back to the Industry with Michael Uhlarik · May 18, 2026 · 1h 60m
- Podcast 675: Fight Me/Ali Oops · May 11, 2026 · 2h 9m
- Podcast 674: The 2026 One Motorcycle Show · May 4, 2026 · 1h 59m
Explore listener stats, chart rankings, contacts and more on the Motorcycles & Misfits podcast page.