About this episode

Tom Smith discusses the creation of Forge Smart and offers insights on pricing and business management for farriers.

In this episode of the Mullins Farrier Podcast, Tom Smith, a farrier from South England and former chair of the Farriers Registration Council, discusses why he created Forge Smart after seeing farriers struggle with long hours, tight margins, and pricing confidence. He shares practical insight on understanding true costs, communicating value to clients, and implementing sustainable price increases to support both business success and work–life balance. I hope you enjoy this conversation as much as I did. For access to other full length episodes: www.mullinsfarrier.supercast.com For more information on the courses www.forgesmart.co.uk

Topics covered

• farrier business
• pricing strategy
• work-life balance
• cost management
• client communication

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