Episode 800: How Our First Guest Scaled to the Top of His Market with Tryfon Christoforou

Episode 800: How Our First Guest Scaled to the Top of His Market with Tryfon Christoforou

July 7, 2026 · 49 min

About this episode

Tryfon Christoforou returns to discuss his journey in scaling his brokerage and insights on the Cincinnati market.

Episode 800 brings the show full circle. Tryfon Christoforou was the very first guest on this podcast, back when it was still Target Market Insights and his brokerage was little more than himself, his partner, and one other agent. Today 3CRE runs 42 agents and brokers, and Tryfon returns to break down how he reads the Cincinnati market, how investors can identify strong markets and submarkets anywhere, and how to build and scale a team that performs in any economy. Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here . Key Takeaways Diversify across asset types so a soft class does not stall your business Let national retailers do the market research, then follow where they build Invest in landlord-friendly states with employment spread across many companies Underwrite conservatively, because cheap debt no longer hides mistakes Hire people who add value, then stay humble enough to let them lead Topics Returning to the Show and Building 3CRE Tryfon co-founded the partnership with Mike Costantini 14 years ago and went fully independent a decade ago The firm now spans multifamily, retail, office, industrial, business brokering, asset management…

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