Museums and Marketing: It's Complicated
From Museum Confidential by Philbrook Museum of Art
December 7, 2025 · 21 min · Season 10 · Episode 6
About this episode
Stephen Reily discusses the complexities of marketing in the museum sector based on a new REMUSEUM report.
Our friend Stephen Reily of REMUSEUM returns to the MC podcast to discuss his think-tank's report on marketing in the museum sector. According to this newly-issued REMUSEUM case study: "Museums invest, on average, less than 3% of their operating budgets on marketing, which is a level consistent with the American mining and construction industries." Lots to discuss here. We caught up with Stephen via phone, as he was visiting Miami in order to take part in Art Basel.
People in this episode
Host: Philbrook Museum of Art
Guest: Stephen Reily
Topics covered
- museum marketing
- operating budgets
- REMUSEUM report
- Art Basel
- museum sector
Keywords
- museum marketing
- operating budget
- REMUSEUM
- Art Basel
- Stephen Reily
Mentioned in this episode
Organizations: REMUSEUM
Places: Miami
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