About this episode

The episode discusses the potential marketing implications of the John Summit vs Pete Tong beef and other notable music industry rivalries.

Even if it's not just a very effective bit of marketing, John Summit should definitely turn heel. On this episode we also discuss other notable examples of music industry creative stunts including Chuck D vs Flava Flav, Fifty Cent vs Kanye, Green Day vs The Network, and The KLF vs a million pounds. -- NEW MERCH STORE: Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping! Visit the store here: hotflushrecordings.com/shop -- Listen to the Not A Diving Club radio show: https://soundcloud.com/scubaofficial/sets/not-a-diving-club You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/ If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else. You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet…

More episodes of Music Not Diving with Scuba

• #50: Dance Music Deserves To Be Destroyed By AI · June 30, 2026 · 54 min
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