Every Object Can Sound: How Playtronica is Reimagining Music Creation
About this episode
The episode explores how Playtronica is transforming music creation by turning everyday objects into musical instruments.
What if you could make music with anything around you? Fruit, water, human skin, or even the weight of objects on a kitchen scale? That's the question Playtronica has been answering for over a decade This week on the podcast, Adam McHeffey sits down with co-founders Sasha Pas and Aglaya Demidenko to explore how they built one of the most creative and community-driven companies in music technology today. Playtronica makes accessible music instruments that turn everyday objects into musical interfaces, no music theory required. Their products, including Touchme, Biotron, Orbita, and their newest release Scales , have gone viral across social media for their playful, tactile approach to music making. But behind the viral moments is a deeply intentional philosophy: remove the barrier of "are you a musician?" and let curiosity do the rest. In this conversation, we get into how Playtronica grew a loyal global community through creator partnerships and influencer strategy, what their installations with luxury brands like Hermès taught them about creativity and access, and why the form factor of an instrument matters far less than the feeling it creates. Sasha and Aglaya also share…
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