Sharlene Shineldecker - Cherette Group
From Muskegon Rising by Muskegon Rotary Club
April 9, 2026 · 29 min · Season 3 · Episode 6
About this episode
Aaron Maike interviews Sharlene Schineldecker about transformative developments in Muskegon County.
In this episode of Muskegon Rising, host Aaron Maike sits down with Sharlene Schineldecker, CEO of the Cherette Group, to explore the vision, strategy, and community collaboration behind one of Muskegon County’s most transformative developments, including the Harvey Street corridor project and the arrival of Costco. Schineldecker details how decades of local investment, data-driven site selection, infrastructure planning, and strong partnerships with Fruitport Township, Norton Shores, and Mus...
People in this episode
Host: Aaron Maike
Guest: Sharlene Schineldecker
Topics covered
- community development
- local investment
- infrastructure planning
- business collaboration
- economic growth
Keywords
- Muskegon
- Cherette Group
- Harvey Street
- Costco
- community collaboration
- infrastructure
- local investment
Mentioned in this episode
Organizations: Cherette Group, Costco, Fruitport Township, Norton Shores
Places: Muskegon County, Harvey Street corridor
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