How To Sell Without Sounding Salesy

About this episode

This episode explores consultative selling as a more effective and comfortable approach to sales.

Ep 22. Most business owners hate selling because it feels pushy, awkward, or fake. But what if the problem isn’t sales itself — it’s the way we’ve been taught to do it? In this episode of My Business Guide , Lachy Nicolson breaks down consultative selling — an approach that replaces pressure with curiosity. You’ll learn: Why consultative selling works better in today’s noisy market The 5 simple steps you can follow in every sales conversation How to sell without “selling” — and win better clients in the process If sales has ever made you feel uncomfortable, this episode will show you how to turn conversations into genuine connections — and help people buy for all the right reasons. Read about consultative selling Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://leaderguide.com.au/community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My Business Guide is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeaderGuide.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Small Business Coaches based in Brisbane 🇦🇺 If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode we share fresh…

People in this episode

Host: Lachy Nicolson

Topics covered

• consultative selling
• sales techniques
• business strategies
• client relationships
• sales discomfort

Keywords

• selling
• consultative selling
• business owners
• sales conversations
• genuine connections

Mentioned in this episode

Organizations: LeaderGuide

Places: Brisbane

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