619: How Julia Went From Burnt Out Designer to Premium Brand Studio Owner

619: How Julia Went From Burnt Out Designer to Premium Brand Studio Owner

May 18, 2026 · 1h 4m · Season 6 · Episode 19

About this episode

Julia Meyer shares her journey from burnout to running a successful brand studio while working less and earning more.

She made her first 10K month and felt the worst she'd ever felt. That's when Julia Meyer knew something had to change. In this episode, the founder of Fall Line Creative maps the exact shifts that took her from 15-hour days and undercharging to working a third of the time - and making more money than ever before. What You'll Learn: Why hitting 10K months can be the moment your business finally breaks you The "great big terrible month" story - and the surprising number behind it What Julia's pricing shift actually looked like in practice Why niching down changed who was saying yes to her The model change that cut her hours by two thirds without cutting her income Mapping the path from burnt out at 10K to sustainable 30K months 👉 Link to Julia's website: https://www.falllinecreative.co/

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