622: The real cost of undercharging

622: The real cost of undercharging

May 20, 2026 · 20 min · Episode 622

About this episode

Fiona discusses the hidden costs of undercharging in small businesses and its long-term effects.

The real cost of undercharging in your small business. Your expertise is not a freebie and neither is the long-term cost of undercharging. In this coaching episode, Fiona explores the hidden financial, emotional and strategic impact of pricing yourself too low and why so many small business owners stay stuck there.

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