About this episode

Lauren Senne discusses the intersection of art and science in beverage formulation and taste modulation.

Lauren Senne, Senior Manager of Applications and Taste Modulation at Imbibe, joins the show to demystify what flavorists actually do and why their work is one of the most fascinating fusions of art and science in our industry. We dig into the realities of formulating beverages with high-protein, functional, and botanical ingredients, the difference between bitter blockers and maskers, and why sweetener proteins like Thaumatin and Brazzein are a space to watch. Lauren also shares practical tips for vetting flavors quickly, choosing flavor profiles that harmonize with off-notes (peaches, berries, anything-and-cream), and what it really takes to become a certified flavorist. A must-listen for anyone formulating drinks, working with functional ingredients, or just curious about the hidden craft behind your favorite RTD. Learn more about your ad choices. Visit megaphone.fm/adchoices

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