From Corporate to Fractional with Stephanie Zhuang, Founder of Title Brand Management

About this episode

Stephanie Zhuang discusses her transition from corporate brand management to founding her own fractional marketing services firm.

Stephanie Zhuang is the founder of Tidal Brand Management, a fractional marketing services firm specializing in startup CPG brands across food, beverage, and supplements. In this episode, we cover her journey from fine arts to corporate brand management at Johnson & Johnson, Kimberly-Clark, Vega, and Campbell’s — and what finally pushed her to go out on her own. Stephanie shares why CPG marketing is more analytical than people realize, why supplements outperform food in DTC, and the real math behind premiumization. We also talk about the honest questions you should ask yourself before leaving a corporate job to build something solo. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Adam Yee

Guest: Stephanie Zhuang

Topics covered

• career transition
• CPG marketing
• startup brands
• analytical marketing
• premiumization
• corporate to solo entrepreneurship

Keywords

• fractional marketing
• startup CPG
• food and beverage
• supplements
• DTC
• corporate job
• premiumization
• analytical marketing

Mentioned in this episode

Organizations: Tidal Brand Management, Johnson & Johnson, Kimberly-Clark, Vega, Campbell’s

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