About this episode

Suzanne Allers discusses the intersection of food and beauty consumer insights and the impact of GLP-1 on product strategy.

Suzanne Allers built her career bridging two worlds most people never connect: P&G beauty product development and the fast-moving, low-margin world of food innovation. As a partner at Untapped Innovation Consulting, she's spent over 20 years helping brands translate consumer insight into product and product back into story. In this episode, Suzanne breaks down why food consumers don't think in "problems" the way skincare consumers do, and what that means for how you research and design a product. She digs into why R&D teams are often the best-positioned people in a company to write a brand's core story (and why marketing still has a critical role to play after that). The conversation also covers the GLP-1 effect rippling through food and beauty, the "premiumization" of ingredients like fiber and protein, and how to tell a real cultural shift apart from a fad before you bet your roadmap on it. Suzanne also shares a first look at her upcoming book, Untapping Innovation, a practical playbook of the tools and frameworks her firm has used across categories from personal care to PepsiCo. What we cover: Going from theoretical chemistry and a P&G internship to co-founding…

People in this episode

Host: Adam Yee

Guest: Suzanne Allers

Topics covered

• food innovation
• consumer insights
• product development
• storytelling in R&D
• GLP-1 impact
• premiumization trends

Keywords

• food innovation
• consumer behavior
• R&D storytelling
• GLP-1
• premium ingredients
• market research

Mentioned in this episode

Organizations: Untapped Innovations, P&G, PepsiCo

Products: GLP-1, fiber, protein

Books & works: Untapping Innovation

More episodes of My Food Job Rocks!

• Meat As a Technology with Bruce Friedrich, Author of MEAT, President and Founder of the Good Food Institute · July 9, 2026 · 1h 7m
• Launching Founders and Formulators: a cool event before IFT FIRST with Adam Yee and Daniel Scharff · July 2, 2026 · 29 min
• Dig In: How AI Saved Her Plant-based Cheese Business $250,000 Dollars with Kirsten Maitland Co-Owner at Rebel Cheese · June 25, 2026 · 53 min

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