About this episode

Adam Chilton discusses the evolution of the functional mushroom industry and the challenges it faces.

Adam Chilton is the Head of Brand at Real Mushrooms and Nammex , family companies that have shaped the mushroom supplement category in North America as we know it with decades of experience pioneering the industry. We discuss the trajectory of the functional mushroom space over the last decade, the quality control and labeling issues that have emerged alongside the explosion of new mushroom brands and products, the trends around Lion's Mane-infused beverages and gummies, mushroom culture in China, and what Real Mushrooms is doing to combat misinformation in the functional mushroom industry. Please rate and review this episode wherever you're listening. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Dennis Walker

Guest: Adam Chilton

Topics covered

• functional mushrooms
• mushroom supplements
• quality control
• labeling issues
• mushroom culture
• misinformation

Keywords

• mushroom supplements
• Lion's Mane
• quality control
• mushroom culture
• Nammex
• Real Mushrooms
• misinformation

Mentioned in this episode

Organizations: Real Mushrooms, Nammex, China

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