How Aora Beauty Founder Nour Tayara Made Sustainability Beautiful
About this episode
Nour Tayara discusses his journey in the beauty industry and the creation of his sustainable brand AORA.
Nour Tayara joined us to talk about his innovative and 100% plastic-free beauty brand, AORA. Before he became a co-founder and CEO, Nour was learning about the power of beauty culture to connect and spark conversation among his community in Beirut. During our conversation, he shared how he found his place in Lebanon’s underground queer scene and shaped his life’s motto to be kind and engaging to everyone, wherever you are. We talk about how Nour supplemented his scholarship by taking guerrilla marketing jobs and how they changed his mind about his electrical engineering major. Nour explains how an incredibly high test score landed him an internship and ultimately a full-time role at L'Oréal, where he worked for 13 years. We cover how, in those 13 years, Nour learned the good, the bad, and the ugly about what it takes to run a legacy beauty brand. As Nour’s role and responsibilities evolved, he learned more about the waste and overconsumption plaguing the industry. Always prepared to innovate, he pitched a plastic-free brand to his management, which was promptly rejected. While reeling from a series of difficult events, Nour shared that a four-month break in Mexico City ultimately…
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