About this episode

Jay Johnson discusses the state of out-of-home advertising and growth opportunities for Lamar Advertising.

Jay Johnson, CFO and treasurer at Lamar Advertising Company (Nasdaq: LAMR), joined the REIT Report podcast to discuss the state of out-of-home (OOH) advertising, where Lamar sees new growth potential, the importance of serving local as well as national clients, the growing share of digital advertising, the enduring appeal of traditional billboard formats, and more. Founded in 1902, Lamar has been publicly traded for nearly 30 years and transitioned to a REIT 12 years ago. The company’s ...

People in this episode

Guest: Jay Johnson

Topics covered

• out-of-home advertising
• digital strategy
• local market strength
• advertising growth
• billboard formats

Keywords

• out-of-home
• advertising
• digital
• local clients
• billboards
• growth potential

Mentioned in this episode

Organizations: Lamar Advertising Company, Nasdaq, Lamar

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