About this episode

Jennifer Merritt discusses how property managers can effectively hire and utilize a business development manager to drive growth.

April 15, 2026 In this week’s NARPM® podcast, host Pete Neubig talks with Jennifer Merritt, RentScale Partner and Chief Operating Officer - Integrator, who breaks down when — and how — to hire a business development manager. From readiness and lead flow to compensation, systems and common mistakes, Jennifer shares a practical framework to help property managers build a BDM role that actually drives growth.

People in this episode

Host: Pete Neubig

Guest: Jennifer Merritt

Topics covered

• business development
• property management
• growth strategies
• hiring
• lead flow
• compensation
• common mistakes

Keywords

• business development manager
• property management
• growth
• lead flow
• compensation
• hiring mistakes

Mentioned in this episode

Organizations: RentScale

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