About this episode

Tim Croll interviews Phil Kyprianou about navigating industry shifts and the survival instinct in entrepreneurship.

What does it take to sustain a business when an entire industry shifts beneath your feet? In this episode, host Tim Croll catches up with longtime colleague Phil Kyprianou, a seasoned entrepreneur, e-commerce veteran, and founder of GothRider Coffee and the Hubbvee agency. From dropping out of school to launch a recording studio to navigating the early internet radio space, performance marketing, and today’s multi-billion dollar coffee industry, Phil has mastered the art of the pivot. Phil pulls back the curtain on the real realities of entrepreneurship: overcoming familial pressures, recovering from sudden 40% revenue drops due to uncontrollable customs shifts, and keeping your mind nimble as an early adopter of AI. Tim and Phil dive into what they call the "survival instinct" in business and challenge the toxic "get rich quick" culture by exploring how to build for longevity, focus on core strengths, and anchor your business in genuine customer relationships. In this episode, you’ll learn: The Reality of Parental Pressure: How a family's protective instincts can create friction when you choose a non-traditional path. The Business Survival Instinct: Recognizing the difference…

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