When the Journey Becomes the Mission: Martyn Ashton on RideAble Now, Adaptive Riding & the Future of Inclusive Cycling

When the Journey Becomes the Mission: Martyn Ashton on RideAble Now, Adaptive Riding & the Future of Inclusive Cycling

June 9, 2026 · 57 min · Season 6 · Episode 21

About this episode

Martyn Ashton discusses his journey and the importance of adaptive cycling for bike retailers.

Mountain bike legend Martyn Ashton joins us to talk about his journey, founding RideAble Now, and explains what bike retailers should know about adaptive cycling. Learn more about RideAble Now and how to get involved to make a difference. This is a practical conversation focused on real steps shops can take to make cycling more accessible. Support the show

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Host: National Bicycle Dealers Association

Guest: Martyn Ashton

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Organizations: RideAble Now, National Bicycle Dealers Association

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