
Martyn Ashton discusses his journey and the importance of adaptive cycling for bike retailers.
Mountain bike legend Martyn Ashton joins us to talk about his journey, founding RideAble Now, and explains what bike retailers should know about adaptive cycling. Learn more about RideAble Now and how to get involved to make a difference. This is a practical conversation focused on real steps shops can take to make cycling more accessible. Support the show
Host: National Bicycle Dealers Association
Guest: Martyn Ashton
Organizations: RideAble Now, National Bicycle Dealers Association
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