Building Your Business from Scratch in New Markets & Your Inspiration

Building Your Business from Scratch in New Markets & Your Inspiration

From Nerds of Joy Podcast by Joy Pereira

April 26, 2026 · 22 min · Season 13 · Episode 3

About this episode

Joy discusses her social enterprise aimed at bridging the intergenerational gap and fostering community connections.

Joy talks about her social enterprise So What Humans, created for mums and their young adult kids (16-24) to bridge the intergenerational gap that is widening due to the overuse of tech and midlife and Gen Z challenges. Disconnection and loneliness is a rising problem. She explores what are the skills and attitude required to build a movement to see people flourishing. We explore when might be the time to do something new that serves people and planet, the journey of starting something from nothing and how to move people. Joy weights in on the gorgeous interaction between Billie Eilish and Justin Bieber at Coachella and how that fandom has come full circle. From one less lonely girl to building your community in real life. Follow Joy's new social enterprise So What Humans on Instagram and if you are quick become a founding member. So What Humans Instagram Joy's Instagram Buy Me A Coffee Joy's Website Music by Twinmusicom

People in this episode

Host: Joy Pereira

Topics covered

  • social enterprise
  • intergenerational gap
  • community building
  • mental health
  • entrepreneurship

Keywords

  • social enterprise
  • intergenerational gap
  • community
  • loneliness
  • entrepreneurship
  • Billie Eilish
  • Justin Bieber
  • Coachella

Mentioned in this episode

Organizations: So What Humans

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