Behind the Bottle: Crafting Growth in the Spirits Industry with Sarah Williams
About this episode
Sarah Williams discusses her unique career path and insights into the premium spirits market.
Sarah Williams brings a rare blend of strategic communications expertise and hands-on hospitality experience to the world of premium spirits. As Territory Sales Manager for Atlantic Canada at Sovereign Wine & Spirits, she leads the growth of a diverse portfolio of more than 25 brands, navigating a rapidly evolving market shaped by changing consumer preferences and the rise of non-alcoholic options. Originally from Fredericton, Sarah’s career path has been anything but linear. After earnin...
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