About this episode

Elle Ferguson discusses her journey from fashion to building a personal brand and the importance of authenticity in business.

In this episode of Never Give Up, Lorna Jane Clarkson sits down with founder, creative and entrepreneur Elle Ferguson for a conversation about confidence, authenticity and what it takes to build a lasting personal brand. From her early days in fashion and visual merchandising to becoming one of Australia’s original content creators, Elle shares how trusting her instincts helped her carve out a unique path. She opens up about launching successful businesses, learning when to say no, building trust with her audience and why staying true to yourself is often the biggest advantage in business and life. These express episodes of @nevergiveuppod, deliver shorter, practical conversations designed to give you advice you can use straight away. Each episode dives into a single theme, from mindset and confidence to business, wellbeing and daily habits, breaking big ideas into simple moves you can use to create real momentum in your life.

People in this episode

Host: Lorna Jane Clarkson

Guest: Elle Ferguson

Topics covered

• personal brand
• confidence
• authenticity
• entrepreneurship
• business success

Keywords

• personal brand
• Elle Ferguson
• confidence
• entrepreneurship
• business
• authenticity
• trust

Mentioned in this episode

Organizations: Australia

More episodes of Never Give Up with Lorna Jane Clarkson

• The Truth About Building a Business - Lorna Jane Clarkson on Growth, Resilience and Starting Before You're Ready · June 21, 2026 · 35 min

Explore listener stats, chart rankings, contacts and more on the Never Give Up with Lorna Jane Clarkson podcast page.