We're all in it together – with Cat How

We're all in it together – with Cat How

From Never Not Creative by Never Not Creative

December 19, 2025 · 48 min

About this episode

Cat How discusses running a values-driven creative agency with a focus on transparency and ethics.

We’re all in it together – with Cat How What does it mean to run a creative agency where radical transparency and empathy aren't buzzwords, but business fundamentals? In this episode of NeverNot Creative, host Andy Wright sits down with Cat How, co-founder of design studio How & How, to talk about building a creative business that leads with values and doesn’t compromise on care, ethics, or ambition. Cat opens up about launching How & How with her husband during the pandemic, creating a culture of honesty and mental health support, and why saying “no” to oil and gas clients is non-negotiable. From implementing a salary transparency framework to navigating creative rejection with care, Catshares how her team uses systems, structure, and shared values to protect their people and stay creatively sharp. This is a conversation for anyone who’s ever wondered how to build a business that actually walks its talk—and still makes beautiful, meaningful work. 🔎 Find Out More About Cat How https://how.studio/ https://www.linkedin.com/in/cat-how-0499b9149/ https://www.instagram.com/how___studio/ ⏱️ CHAPTERS 00:00 - Introducing Cat How 01:12 - From Journalism to Creative Direction…

People in this episode

Host: Andy Wright

Guest: Cat How

Topics covered

  • creative agency
  • transparency
  • empathy
  • mental health
  • business ethics
  • values-driven leadership

Keywords

  • creative agency
  • transparency
  • mental health
  • business ethics
  • salary transparency
  • client selection

Mentioned in this episode

Organizations: How & How, oil and gas

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