About this episode

Tim Soulo discusses the significant changes in the SEO industry and the impact of AI on content creation and discoverability.

Tim Soulo runs Ahrefs, a $150m/yr search optimization software, and has deep insights into where the SEO industry is going, and how AI is affecting each part of it. IG 🔗:https://www.instagram.com/neville_medhora/ TikTok🔗:https://www.tiktok.com/@neville.medhora LinkedIn 🔗:https://www.linkedin.com/in/neville-medhora-654749/ ✉️ Signup to the ultra-popular SWIPES Email Newsletter: https://swipefile.com/newsletter 0:00: Intro 1:14: Have you ever felt a shift in SEO quite so hard as the AI shift? Many changes go like this, “First gradually then suddenly.” SEO has always been gradually shifting, but now we’re in the period of “suddenly.” 2:38: Where is SEO going? What’s the motivation of sharing knowledge if it just gets taken and regurgitated by AI? 4:19: Neville’s theory of what will happen to writing. 6:44: Two kinds of content: Topics that’ve existed for a long time, and completely new topics that’ve just come up. Older topics will be harder to rank for, brand new timely content can do well. 9:25: First hand real-world experience stories will still do well. You do something in the real world then talk about it in your online content. 10:20: In SEO it feels like everything is…

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