Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More

Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More

From New Media by Matt McGarry and Kolby Hatch

June 10, 2026 · 48 min

About this episode

Justin Moore joins Matt and Kolby to discuss monetization strategies for creators, including events and book funnels.

Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel. Timestamps: 00:00 Intro00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show03:50 How the Mastermind Offer Made It Profitable04:15 Marketing a Novel Event With No Speakers05:56 Changing the Date and Venue for...

People in this episode

Hosts: Matt McGarry, Kolby Hatch

Guest: Justin Moore

Topics covered

  • monetization
  • events
  • paid challenges
  • book funnels
  • entrepreneurship

Keywords

  • monetization
  • events
  • paid challenges
  • VIP upgrades
  • book funnel

Mentioned in this episode

Organizations: Creator Wizard

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