About this episode

Matt Paulson discusses the significant impact of SMS marketing on MarketBeat's revenue and his views on digital media as a depreciating asset.

Matt Paulson (MarketBeat) joins Matt and Kolby to talk about the SMS playbook that's now 25% of MarketBeat's revenue, why he pays Twilio $400K a month to make it work, and the case for treating digital media as a depreciating asset he'll shut down at 65 rather than sell. Timestamps: 00:00 Intro 03:30 SMS Is The New Email 06:00 SMS Is Now 25% Of MarketBeat's Revenue ($1.5M+/Month) 10:00 Promoting Advertiser Offers Over Your Own 13:30 $100 Paid Webinars That Se...

People in this episode

Hosts: Matt McGarry, Kolby Hatch

Guest: Matt Paulson

Topics covered

• SMS marketing
• digital media
• entrepreneurship
• revenue generation
• business strategy

Keywords

• SMS
• MarketBeat
• revenue
• Twilio
• digital media
• entrepreneurship
• business strategy

Mentioned in this episode

Organizations: MarketBeat, Twilio

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