Are Podcast Networks becoming Creator Networks? | Greg Wasserman #666

About this episode

Rob Greenlee talks with Greg Wasserman about the evolving landscape of podcast networks and their transformation into creator networks.

In episode 666 of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee , Rob talks with Greg Wasserman, Head of Relationships at RSS.com and host of Podcast Network Insights , for a deep conversation about one of the biggest questions facing podcasting, video, creator media, and digital networks right now: Podcast networks were originally built for an audio-first industry, but audiences have already moved the definition of a podcast beyond audio. Today, a podcast can be a YouTube show, a Spotify video, an Apple video podcast, a livestream, a short clip, a newsletter, a community, or part of a larger creator-led media brand. Greg brings a unique perspective from his work at RSS.com and from interviewing the leaders behind podcast networks, collectives, production companies, and niche media groups on Podcast Network Insights . He explains that podcast networks are no longer one simple model. Some are media-sales businesses. Some are community-driven groups. Some operate more like production companies, collectives, or full creator networks. Rob and Greg explore how the network model is shifting as video, live streaming, AI, Apple Podcasts, HLS video, YouTube…

People in this episode

Host: Rob Greenlee

Guest: Greg Wasserman

Topics covered

• podcast networks
• creator networks
• media sales
• community-driven groups
• creator monetization
• digital networks

Keywords

• podcasting
• video podcast
• livestream
• creator media
• community
• monetization
• AI
• HLS video

Mentioned in this episode

Organizations: RSS.com, Apple Podcasts, YouTube, Spotify, Netflix

Books & works: Podcast Network Insights

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