About this episode

Rob Greenlee discusses the rise of video-first podcasting with Rox Codes, exploring its implications for creators and the podcasting landscape.

In Episode 674 of the New Media Show, Podcast Hall of Fame Host Rob Greenlee welcomes Rox Codes, CEO and co-founder of Flightcast.com . For a deep conversation about video-first podcasting, YouTube growth, AI-powered analytics, creator tools, and where podcast publishing is heading next. Rox Codes has spent years building tools for creators, including YouTube optimization, thumbnail and title creation, A/B testing, and creator growth systems. Flightcast was co-founded with Steven Bartlett of The Diary of a CEO. Rox is building a platform centered on a core shift in the market: serious shows are no longer just audio-first with a bonus video version. Many of the fastest-moving creators now think about YouTube first , then audio, clips, Spotify, Apple Podcasts, newsletters, social platforms, and every other surface where the audience may discover the show. Has video-first podcasting fully arrived, and is it now equal to audio, or is it becoming even more important for growth? Rox explains that Flightcast came from a very different starting point than traditional podcast hosting. Instead of beginning with RSS, downloads, and audio workflow, the platform was built from a YouTube…

People in this episode

Host: Rob Greenlee

Guest: Rox Codes

Topics covered

• video-first podcasting
• YouTube growth
• AI-powered analytics
• creator tools
• podcast publishing

Keywords

• video podcasting
• YouTube optimization
• creator growth
• AI analytics
• podcast tools

Mentioned in this episode

Organizations: Flightcast.com, YouTube, Spotify, Apple Podcasts

Books & works: The Diary of a CEO

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