Can Apple Make Video Podcasts Matter? | Jay Nachlis #656

About this episode

The episode discusses Apple's aggressive move into video podcasting and its implications for the future of the medium.

In episode 656 of the New Media Show , Podcast Hall of Famer Rob Greenlee is joined by Jay Nachlis, Media Research VP at Coleman Insights . “It’s a timely and deeper conversation about Apple Podcasts moving more aggressively into HLS video streaming and what that really means for the future of podcasting, audience behavior, platform competition, and creator strategy in 2026.” This episode goes far beyond the Apple announcement itself. Jay brings a strong audience research and brand strategy perspective to the conversation, and together we dig into the real question behind all of this: will Apple’s push into video actually change listener and viewer behavior, or is this simply Apple trying to catch up to audience habits that are already being shaped by YouTube and Spotify? “Apple Podcasts still has major brand recognition in podcasting, but may face an uphill battle in the current environment where YouTube has become the default platform for video-based podcast discovery, and Spotify continues to build a more native monetization and creator ecosystem.” We talk about how audience habits often outweigh platform features , why consumer perception matters…

People in this episode

Host: Rob Greenlee

Guest: Jay Nachlis

Topics covered

• Apple Podcasts
• video streaming
• audience behavior
• platform competition
• creator strategy
• podcasting future

Keywords

• video podcasts
• Apple Podcasts
• audience behavior
• YouTube
• Spotify
• podcasting
• media research

Mentioned in this episode

Organizations: Apple Podcasts, YouTube, Spotify, Coleman Insights

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