Podcasting Beyond the Download | Casey Adams, Listener.com #673
About this episode
Rob Greenlee interviews Casey Adams about the evolving landscape of podcasting and media measurement.
In Episode 673 of the New Media Show, host 2017 Podcast Hall of Famer Rob Greenlee welcomes Casey Adams, founder and CEO of Listener.com and host of The Casey Adams Show , for a timely conversation about how podcasting, video, social content, advertising, and new media measurement are rapidly converging. For more than 20 years, podcasting has relied heavily on RSS feeds, downloads, and audio-first measurement as the foundation of distribution and advertising value. That still matters , but the media environment around it has changed dramatically . Shows now are distributed across Apple Podcasts, Spotify, YouTube, social video, newsletters, clips, livestreams, and direct audience communities. Audiences may call it all a podcast, even as the industry continues to debate its technical definition. Casey brings a founder, creator, and investor perspective to the discussion. He started podcasting as a teenager, interviewing founders and entrepreneurs, and later built MediaKits.com before moving into podcast analytics with Listener.com . His current work focuses on helping modern publishers understand how a single episode performs across audio, long-form video, short-form clips…
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