Unlocked | NM Reads: Neo-Orality 1 (Jacqueline Fendt)

Unlocked | NM Reads: Neo-Orality 1 (Jacqueline Fendt)

From New Models by New Models

December 5, 2025 · 31 min

About this episode

This episode explores the concept of neo-orality through the works of scholar Jacqueline Fendt, focusing on shifts in communication and political norms.

“Neo-orality” has been an important term in the New Models zone this year—but what exactly do we mean by it? With this two-part episode of NM Reads, we bring you two papers by the scholar Jacqueline Fendt, who is Emeritus Professor of Strategy and Entrepreneurship at ESCP Business School in Paris, and—to the best of our knowledge—the first to define “neo-oral” in the way that we’ve come to use it.* She also, as a Swiss corporate executive in her 70s, happens to have a lot to say about “vibes” and what she observes to be a titanic shift in human communication from democracy to, as she puts it, “vibrocacy.” For Part 1 (this post), Lil Internet reads excerpts from: Jacqueline Fendt, “Democracy, Neo-Orality, and the Unraveling of Political Norms: What Can We Social and Political Scholars Do?” Open Journal of Political Science, Vol. 15, No. 3, (May 31, 2025) [Copyright: CC BY 4.0] For Part 2 (forthcoming), Lil Internet reads excerpts from: Jacqueline Fendt, “Beyond Wicked: Vibocratic Problems in the Post-Truth Era” International Journal of Social Science Studies, Vo. 13, No. 2, (Redfame, Jun 27, 2025) These papers have been vital to our thinking this fall. In the spirit of the…

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